Bachelor of Commerce - Marketing
Course Information
Division: Division of Economic and Financial Studies
Department: Department of Business
Standard Length: 2 years fast track, 3 years full-time, Part time (Australian students)
Location: City
Intake: March, July, November
The Course
This course offers the chance to learn about the dynamic field of marketing. It equips you to manage the internationalisation of markets, as well as global employment mobility.
Suitable For
It is suitable if you want to obtain a strong grounding in marketing theory. Reinforced by analysis of the best current marketing practice both in Australia and internationally, it will give you an understanding of local and international markets and develops skills in cross-cultural communication.
Future Career
Graduates are employed in industry, commerce, banking, education, market analysis, research, sales logistics and public relations.
Requirements
DFEE 2007 UAI: 81.05 (adjusted annually)
English Language Requirements: IELTS 6.0
Suggested Programs of Study
The following is a list of core units. To complete a degree, students need to also complete a number of select elective units.
- ACCG105: Introductory Financial Accounting
- ECON111: Microeconomic Principles
- ECON110: Macroeconomic principles
- MKTG101: Marketing Fundamentals
- ISYS123: Introduction to Information Systems and Technologies
- STAT170: Introduction to statistics
- ACCG200: Fundamentals of Management Accounting
- ACCG201: Organisational Planning and Control
- BUSL250: Business Law
- BBA 203: Product and Pricing Decisions
- BBA 213: Distributions Decisions
- MKTG202: Market Research
- MKTG203: Consumer Behaviour
- MKTG302: International Marketing
- MKTG303: Marketing Strategy: Analysis and decisions
- MKTG304: Marketing Operations Management
Visit us at Level 2, 11 York Street, Sydney NSW 2000. CRICOS Provider Code 00002J